Radio

El Malevalo

This Spanish-language corrido tells the tale of El Malevalo (The Malevolent One). Although he takes out a lot of people, there is only one thing that takes out more people than him...tobacco.

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Now and Later

A teen boy and an older man discuss the "virtues" and realities of smoking. What seems cool today could have dire consequences later in life.

Secondhand Chemicals

E-Z Smoke Infomercial

This radio PSA demonstrates some of the 4,000 chemicals that can be produced from one lit cigarette. Something to think about in your next party situation.

Hip Hop Chemistry

A soulful singer shares a story about friends...and secondhand smoke. A counterpart to "Secondhand Chemicals," "Hip Hop Chemistry" shares some of the chemicals that a lit cigarette can produce, and shares the facts.

Canvas of Teens

In this radio PSA, Worth It? called on teens to think about tobacco and smoking and talk about what motivates people to try smoking. What came from that idea was a list of questions that teens had for each other. And some food for thought.

Drivin' the Car

"Drivin' the Car" is the new "Worth It?" radio commercial and features original hip-hop music and lyrics that tell a 60 second story about getting busted for buying tobacco, losing your license and having your mother, your father or even your Aunt Harriet "drivin' the car."